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In the domain of healthcare, both process efficiency and the quality of care can be improved through the use of dedicated pervasive technologies. Among these applications are so-called real-time location systems (RTLS). Such systems are designed to determine and monitor the location of assets and people in real time through the use of wireless sensor networks. Numerous commercially available RTLS are used in hospital settings. The nursing home is a relatively unexplored context for the application of RTLS and offers opportunities and challenges for future applications. The paper aims to discuss these issues.

This paper sets out to provide an overview of general applications and technologies of RTLS. Thereafter, it describes the specific healthcare applications of RTLS, including asset tracking, patient tracking and personnel tracking. These overviews are followed by a forecast of the implementation of RTLS in nursing homes in terms of opportunities and challenges.

By comparing the nursing home to the hospital, the RTLS applications for the nursing home context that are most promising are asset tracking of expensive goods owned by the nursing home in order to facilitate workflow and maximise financial resources, and asset tracking of personal belongings that may get lost due to dementia.

This paper is the first to provide an overview of potential application of RTLS technologies for nursing homes. The paper described a number of potential problem areas that can be addressed by RTLS.

The COVID-19 pandemic has created a devastating effect on public health. As “social distance” is a highly effective preventive measure of this pandemic, close contact between a patient and physician is strongly discouraged where possible. Consequently, mobile health (mHealth) technology is taking its momentum to fulfil this gap. The purpose of this study is, therefore, to empirically investigate the moderating as well as the direct role of situational constraint and health consciousness in the unified theory of acceptance and use of technology (UTAUT) constructs to understand the adoption and use behavior of mHealth care services amid pandemic.

Data were collected from existing mHealth users using an online survey questionnaire in Bangladesh. SmartPLS 3.0 and SPSS 23.0 were used for partial least squares-structural equation modeling.

Situational constraint and health consciousness both have strong direct positive effects on both behavioral intention (in all models) and use behavior (in Models 2 and 3). Further, this study revealed that effort expectancy remains insignificant in both direct and interaction effects whereas social influence becomes insignificant in interaction effects from direct significant effect (Models 1 and 2). Besides, the study reported that the relationship between behavioral intention and use behavior is moderated by situational constraint.

To the best of the authors’ knowledge, this study is the first in terms of mHealth empirical investigation considering the current pandemic situation. The incorporation of the situational constraint and health consciousness into the UTAUT model provides a holistic framework to understand the influence of the adoption and use behavior of mHealth amid pandemic.

This study investigates the influence of artificial intelligence (AI) stimuli on customer stickiness (CS), the mediation effects of social presence (SP) and the moderating impacts of customer traits in this influencing process.

Drawing on the arousal theory and social response theory, a conceptual model was established and tested by a data set of 268 customers in the catering industry.

The results indicate that AI stimuli, such as perceived personalization and perceived interactivity, positively affect CS. SP partially mediates the influence of AI stimuli on CS. Customer traits such as customers' need for interaction (NFI) and novelty seeking (NS) actively moderate the mediating effects of SP.

This study advances the interactive marketing literature from three aspects. Firstly, instead of focusing on the functional aspects of AI stimuli, it extends our understanding of AI-enabled interactive marketing by examining the effects of social and emotional aspects of AI stimuli on customer response. Secondly, it extends our understanding of social response by illuminating the mediating effects of SP between AI stimuli and CS. Finally, it provides new insights and empirical evidence for the research focus on customer traits in AI-enabled interactive marketing.